Media collaboration policy

A Frank Idea is in principle positive to assist journalists and documentary makers in their work to cover Rovaniemi, Lapland and the Arctic. A Frank Idea likes to highlight historically and culturally relevant sights and aspects that do not regularly appear in the media. If you are in need of in-depth background knowledge about Rovaniemi, Lapland and the Arctic, A Frank idea will be pleased to assist you in your research with fact checking. We can help you find data, background materials, pictures and as well share our connections to get you in contact with relevant experts and local players. As well we are experienced and comfortable presenting on camera.

Bare in mind A Frank Idea does not like (to assist) to reproduce stereotypes and stereotypical imagery. To be clear, we are not interested to do anything related to mass tourism and simplistic imagery, unless to provide a critical perspective on such. We are not interested to do marketing for the sake of increasing the amount of tourists in Lapland.

A Frank Idea has to endorse the values of the media outlet in order to collaborate. A Frank Idea does not endorse ‘social media’, and therefore we are not interested to collaborate with people whom use Instagram, Facebook or Youtube as their main platform for exposure.

If we invest our time and energy in helping you in your work without a financial reward, we expect to be quoted or mentioned in the media coverage in return.

In case you would like us to collaborate with you for media coverage, please contact us. We will send you a questionnaire that will clarify if a possible collaboration will be fruitful. We are especially interested in the purpose of your work, and as well we would like to consult previous work.